Users will soon have a new feature that enables them to reduce the volume of artificial intelligence-produced content appearing in their streams. This initiative comes as the company disclosed that it presently contains in excess of 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale release. This shift coincides with a surge in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing channels on another major platform primarily display AI-generated videos. A large amount of this output is classified as mass-produced AI material, a label for substandard, mass-produced content that is often illogical or surreal.
Based on user feedback that many people like content produced via AI tools, from digital art to science explainers, and we aim to give people the power to increase or decrease of that, according to their own choices,” stated a company executive.
AI on the Platform
The platform disclosed that there are now 1.3 billion videos on its service labeled as AI-generated. Overall, over 100 m videos are added to the service daily, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the amount of AI content they see by accessing the “manage topic” feature in the app and choosing the AI content topic. Other topics that are already be adjusted under the setting include news, fashion, beauty, and dance.
Content Labeling and Policies
Its policies require creators to label lifelike AI-generated content, and it forbids harmful deepfakes of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the platform will from now on attach an AI-generated tag to content made using its own AI tools, or identified by an collaborative effort for recognizing content made by AI. This action is designed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore establishing a $2 million educational fund for specialists and institutions to produce informative material about ethical AI use. This initiative will benefit educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, amid debate over proposals to cut jobs for a large number of content moderators in Britain. TikTok is set to cut 439 jobs in its user protection department in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it is viewed by staff. TikTok announced a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is making a difference operate efficiently.”
