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Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates the Mercedes team at £4.6bn – a record for an F1 team – following the McLaren team was appraised at £3.5bn in a change of ownership structure last September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a stake approximately 5%.

Wolff, aged 53 would stay on as team boss and CEO if the sale goes through.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own a third of the company.

A Mercedes spokesperson said: "We are providing no official statement on the matter. The management structure of the team stays unaltered, and each shareholder are dedicated to the ongoing success of the brand in F1."

Valuation Growth

The deal would represent a significant increase in worth of Mercedes F1 after Ineos acquired its share for £208 million in 2022.

The rise demonstrates the expansion in market values of Formula 1 outfits recently due to the increasing appeal of the sport around the world.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the highest-earning sports film ever released.

Current Standings

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

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Melissa Lin

Urban enthusiast and cultural writer with a passion for exploring city dynamics and community stories.

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